The best new Ikea product isn't furniture, it's a big teddy bear

There's a bear-y hot new item at Swedish home furnishing giant Ikea these days, one leaving customers smitten — but it's not a couch, a bed, a dresser, or even a cool new $10 lamp. Say hello, America, to Djungelskog the teddy bear.

Vintage Ikea Nalle Teddy Bear Jumbo Large 28in. Soft Brown Plush Stuffed Animal

DJUNGELSKOG soft toy, brown bear - IKEA

DJUNGELSKOG soft toy, brown bear - IKEA

Vintage Ikea Nalle Teddy Bear Jumbo Large 28in. Soft Brown Plush Stuffed Animal

The best new Ikea product isn't furniture, it's a big teddy bear

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