How Hot Wheels creates its cool and timeless toy cars

Take an inside look at the design center where engineers fashion tiny vehicles—and test them on the track to make sure they zoom just right.

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IWC CEO CHRISTOPH GRAINGER-HERR AND MATTEL PRESIDENT RICHARD DICKSON DISCUSS THEIR BIG PASSION FOR SMALL PRODUCTS

Simple toy has evolved into a true lifestyle brand

How Hot Wheels Work

In celebration of the 50th anniversary of Toys R Us, Mattel is proud to present four cool HOT WHEELS® cars, bearing the logos of timeless toys from

Hot Wheels Cars Timeless Toys R US 50 Years Forever Fun Mattel 1998 #21131 NRFB

Hot Wheels Tesla Cybertruck R/C is a 1:10 scaled version of the groundbreaking electric truck, and now is your chance to get behind the wheel - or at least the controller that looks exactly like it! This futuristic masterpiece includes a free-rolling Cyberquad and a controller that mimics the innovative steering wheel. You won't believe how this cyber beast upscales everything in its path.

Hot Wheels RC 1:10 Tesla Cybertruck

The Hot Wheels Monster Trucks Color Reveal trucks pack awesome surprises! Inside each barrel drum is one 1:64 scale Hot Wheels Color Shifters Monster Truck that's covered in special Color Reveal coating and a clip-on water tank.

Hot Wheels Monster Trucks Color Reveal Truck

How Hot Wheels creates its cool and timeless toy cars

Hot Wheels Single Car (Assorted Styles) – Timeless Toys Chicago

How Hot Wheels Designs Its Toy Cars

Hot Wheels - The Bone Shaker is the perfect example of a Hot Wheels Legend: authentic, original, built-not-bought! Dressed in a timeless Hot Wheels blue, the new livery on the Bone Shaker

Hot Wheels offer hours of fun for all kids! • The Koala Mom

Hot Wheels Turns 50: Here's How Design Drives the Iconic Toys, News