Max Streaming App Aims to Win Viewers by Losing 'HBO' From Its Name - The New York Times

HBO Max and Warner Bros. Discovery seem to be on fire, and that's on purpose - The plan is to make a lot of money as cheaply as possible : r/HBOMAX

HBO Max Is Now On Roku and Fire Devices, But HBO Go Is No More

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HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

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HBO - Wikipedia

TV's Streaming Model Is Broken. It's Also Not Going Away.

Everything You Need to Know About the HBO Max and Discovery+ Drama

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HBO Max: All the Original Shows and Movies Coming to WarnerMedia's Streaming Service - TV Guide

Warner Bros. Discovery loses 1.8M subscribers amid Max rebrand