NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge American spending plans.
Shoppers Will Spend Nearly $3B on Apparel for Valentine's Day: NRF – Sourcing Journal
How to run a successful Valentine's Day Fundraiser
NRF: 52% of Shoppers Celebrating Valentine's Day, Spending a Combined $21.8 Billion - Retail TouchPoints
Luxury Goods Retailers Bracing for a Strong Valentine's Sales Season
Americans to Spend a Record $6.2B on Jewelry Gifts for Valentine's Day - Noble Fine Jewelry
Valentine's Day Spending Is Expected To Hit $26 Billion, One Of The Highest On Record
Valentine's Day Spending Is Expected To Hit $26 Billion, One Of The Highest On Record
NRF 3 ways consumers are making Valentine's Day 2023 special
NRF Valentine's Day Data Center